Monday, August 10, 2009

Weed in a Can?


Now that I have your attention...It seems manufacturers must have a hard time coming up with new, fresh products that are appealing to certain ages, races, and genders. So when I heard of Drank, I just had to assume there was a nigga needing convincing when coming up with this one.

That's right, Drank--a grape flavored drink containing LEGAL ingredients known for their relaxing agents (like rose hips and melatonin) just hit the markets and is already being called "weed in a can" by drinkers. Now uh, being an, um, herbal enthusiast, I felt obligated to do research. Cuz let's be real, if this shit really is like drinking marijuana then Newports and St. Ives might have some competition in the hood.

Speaking of hood, lemme get back to my initial point...Now let's just say this stuff is as effective, or as fucking wonderful, as weed itself. Did they HAVE to name the stuff "Drank"? And not saying niggas got a universal flavor, but DID IT HAVE TO BE GRAPE FLAVORED?

I can't wait to try the crap; well I'll have to. It's only available in Arizona right now. But as we await the arrival of "Drank" to hit corner stores everywhere, let's try to remember how we got to this point. That's right, this point. The point of advertisers needing to come down to the level of Drank in a purple pimp can tasting like grape pop claiming to be as effective as weed.

BUT FOR THE SAKE OF BEING RACIALLY AND POLITICALLY CORRECT,

I won't assume the makers of Drank targeted African Americans as their selling demographic, but from a stereotypical point of view they're doing a good job. I know white people who smoke weed, who like grape pop, and even a couple who too refer to their beverage as "drank. Sterotypes are being expanded, erased and re-introduced from culture to culture everyday...But let's be real.

This one's for niggas. So Drank up!


By the way, Drank's slogan is "Slow your roll!" But hey, everyone says that, all the time.

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